Category: Лекції
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Why TripAdvisor is still important for local SEO in 2026
Tripadvisor has long evolved beyond being just a review platform. Today, it is an important part of the local search ecosystem, helping businesses in tourism, hospitality, and entertainment increase their visibility in search engines, strengthen their …
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Google introduces automatic end screens for video Ads
Google has announced the launch of a new feature in Google Ads — automatic end screens (auto end screens) for video advertising. The update automatically adds an interactive card at the end of video ads designed to encourage users to take a specific ac…
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X is testing a new ad format that links posts to products
The platform X has started testing a new advertising format that integrates product recommendations directly beneath user posts. This approach allows the platform to display relevant offers exactly when a specific brand or product is mentioned in a pos…
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OpenAI revises strategy for ChatGPT’s instant checkout feature
OpenAI has announced a significant adjustment to its e-commerce ambitions within ChatGPT. Instead of enabling full purchase completion directly inside the chat interface (Instant Checkout), the company is pivoting to a model where transactions are hand…
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UAMASTER agency has received the Google Premier Partner 2026 status
A digital marketing agency UAMASTER has been recognized as a Google Premier Partner 2026, the highest tier of the Google Partners program. This status is awarded to only 3% of the top-performing agencies in the country that consistently demonstrate str…
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Meta updates click attribution: only link clicks will count
Meta has updated its click attribution model to improve the accuracy and clarity of conversion reporting. From now on, click-through attribution will count conversions only after a link click, while other interactions with ads will be categorized under…
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Google launches Nano Banana 2 model
Google Launches Nano Banana 2 — A New Stage in AI-Powered Image Generation On February 27, 2026, Google officially announced the launch of Nano Banana 2, its latest image generation and editing model integrated into the Gemini ecosystem. The new model …
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Discover Core Update, AI Mode Ads, and Scanning Policy
Recent updates in Google’s ecosystem demonstrate systemic changes in approaches to content ranking, search monetization, and interaction with AI services. In February 2026, Google launched a separate core update for Discover — the first officially anno…
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Google Ads works based on intent
Most PPC specialists still build campaigns using the traditional model: they create keyword lists, set match types, and structure ad groups around search queries. This has become professional muscle memory. However, today Google’s advertising auction w…
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Semantic interpretation as the primary stage of local search
In Google’s local search system, the ranking process does not begin with an assessment of a business’s popularity, but with its semantic identification. Before the algorithm applies traditional factors—such as reviews, distance, or authority—it first p…