Category: Авто

Denza’s arrival on the European market is a direct challenge to the luxury paradigms that have taken hold on the Old Continent. We discuss this with Stella Li, Vice President of BYD – the group the Denza brand belongs to – and Wolfgang Egger, Head of Design of BYD.The Denza Z9GT stands as […] L’articolo…

From a design perspective, the Kia Sportage Tri-Fuel reaffirms the strength of a silhouette that has broken the mold in its segment. The front end remains dominated by the large Digital Tiger Face grille, framed by the distinctive boomerang-shaped LED daytime running lights that define its lighting signature. Despite the addition of the […] L’articolo…

Genesis is the brainchild of Luc Donckerwolke, Chief Creative Officer and Chief Design Officer for the Hyundai Motor Group, who is clear about how the brand must evolve after its first ten years. “A luxury brand must have many facets: it must be premium, sporty, and cool. So you have to create a […] L’articolo…

In the transformation journey undertaken by BMW, the Neue Klasse is much more than a new platform: it is a statement of intent, a paradigm shift articulated primarily through its visual identity. The new i3 leads the charge with a cleaner, back-to-basics aesthetic that is still deeply distinctive. […] L’articolo BMW i3, BACK TO THE…

A tribute to the original Honda NSX, but also to the man who made it famous: Ayrton Senna. If it is true that every project is born from a convergence of reasons, those behind the Honda NSX by Italdesign are very clear-cut. According to Andrea Porta, Business Development Manager at Italdesign, it was […] L’articolo…