Category: Лекції
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Google Tests AI-Generated Summaries in Search Ads
Google is experimenting with generating short summaries using artificial intelligence directly beneath sponsored search results. This move could fundamentally change how users interact with paid ads and how advertisers’ messaging is presented. Wh…
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The Impact of Advertising Campaign Structure on Google Ads Performance
The effectiveness of automation in Google Ads is directly influenced by the way an account is structured. Optimizing the account structure strengthens the signals available to Google’s algorithms, minimizes internal competition (overlap), and improves …
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Google Introduces New Measurement Tools for YouTube Brand Campaigns
Google has announced the rollout of new measurement features for brand campaigns on YouTube. The updates are designed to provide advertisers with a higher level of transparency and will allow them to clearly trace the link between video advertising, gr…
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Risk Mitigation in Implementing High-Impact Technical SEO Changes: From Audit to Implementation
Technical website optimization (Technical SEO) is one of the key tools for increasing the efficiency of search engine interaction with high-tech web resources. Correctly implemented changes improve crawling, indexing, and ranking processes. At the same…
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Meta Location Fee: Why Your Ad Bill Will No Longer Match Your Budget
From 1 July 2026, Meta begins passing the cost of digital taxes in certain countries on to advertisers. Here’s what that means in practice — and why businesses advertising to Europe, Turkey and the UK should recalculate their economics now. In sh…
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Adobe introduces new tool to track brand visibility in AI Search Engines (GEO)
Adobe has announced the launch of a new technological solution—Adobe Brand Visibility. The tool is designed to ensure brands are visible, trusted, and chosen by users across artificial intelligence platforms. The product has become part of the comprehe…
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Google Ads launches Beta for supplemental conversion data
Google has announced the beta testing of a new feature in Google Ads that allows advertisers to connect additional data sources directly to existing website conversion actions. The tool is designed to integrate tag-based measurement systems with transa…
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Google announces Ask Ad Manager, an AI assistant powered by Gemini
Google today announced the launch of Ask Ad Manager, a new intelligent agent powered by Gemini AI integrated into the Google Ad Manager platform. The tool is designed to automate routine operations, provide in-depth performance analysis, and accelerate…
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Meta Expands Live Commerce Capabilities and Introduces Virtual Card Payments for Purchases on Facebook and Instagram
Meta has unveiled a range of new commerce features for Facebook and Instagram designed to simplify the purchasing process and improve advertising performance. The updates include advancements in live shopping, new payment mechanisms, and deeper integra…
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How Travel Brands Can Get Recommended by Artificial Intelligence
Today, platforms such as TripAdvisor, Google Business Profile, online travel agencies (OTAs), and user reviews serve as key data sources that AI systems use to evaluate travel brands. Let’s explore strategies for strengthening these signals and i…