Category: Лекції
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What blog posts should you write to be mentioned in ChatGPT?
The rise of generative search and AI assistants is reshaping SEO and content strategy. If the primary goal used to be ranking highly in Google search results, marketers are now increasingly asking a different question: how can a brand or piece of conte…
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SEO strategies in 2026
The modern evolution of search systems, driven by the active integration of Artificial Intelligence, is transforming SEO approaches while maintaining the fundamental objective: providing the most accurate and expert answers to user queries. The March 2…
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Meta Account as a tool for unifying the ecosystem and strengthening the security of Meta services
Meta Corporation has announced a large-scale update to its identity management architecture. Over the next year, the existing Accounts Center tool will be gradually replaced by a unified Meta Account system. This decision aims to create seamless intera…
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OpenAI unveils GPT-5.5 with focus on programming and autonomy
On April 4, 2026, OpenAI officially expanded the boundaries of artificial intelligence by introducing GPT-5.5. The new model is not just “smarter” than its predecessors — it marks a shift from passive chatbots to active AI agents capable of independent…
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Measuring Paid social’s impact on PPC
In today’s digital marketing ecosystem, paid social media advertising (Paid Social) often fails to demonstrate direct conversions within the platform. However, ignoring the indirect influence of social media on other channels can lead to a significant …
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Google Ads API v24 release
Google has officially announced the release of Google Ads API v24. This update introduces enhanced sales analytics functionality, optimizes video content management, and refactors the architecture of specific services. To access these new features, dev…
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Modernization of Instagram API 2026
In the face of the dynamic evolution of digital communications, Instagram has introduced a major update to its API. These changes are aimed at automating branded content workflows, increasing the accuracy of media metric measurements, and improving int…
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Google introduces AI-Qualified call leads to enhance advertising performance
Google has officially announced an update to its measurement tools for call campaigns within Google Ads. The core innovation is the AI-qualified call leads feature, which utilizes machine learning technologies to assess lead quality rather than relying…
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Overview of OpenAI GPT-Image-2 capabilities
OpenAI has officially announced the launch of GPT-Image-2, integrated into the ChatGPT ecosystem under the name Images 2.0. This update is of strategic interest to marketing departments and creative divisions of medium and large businesses, as it addre…
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Google Ads API introduces mandatory two-factor authentication
To enhance the protection of confidential data and prevent unauthorized access to advertising accounts, Google is introducing new security requirements. Starting April 21, 2026, the use of the Google Ads API will require mandatory multi-factor authenti…